Business Lab shares expertise on the international stage
The Business Lab team continues to share advanced practices in business automation.
On September 16–17, the international conference Health Tourism & Medical Odyssey took place in Dubai, UAE, bringing together leaders in the medical tourism industry.
One of the keynote speakers was Ivan Osotov, co-founder of Business Lab.
In his presentation, Ivan presented the topic "A Clinic's Unified Information Space: How Zoho Helps Build a Seamless Patient Journey—From the First Request to Returning Home."
Using real-life cases, he demonstrated how modern CRM technologies solve the most pressing challenges faced by medical institutions and travel agencies.
The main questions we covered
Instead of dry theory, we focused on practical challenges that clinics encounter daily:
How not to miss a single lead?
Whether it’s a message via messenger, a phone call, or a website form, Zoho captures every inquiry and immediately puts it into action.
How to synchronize the work of all departments?
Sales managers, care coordinators, administrators — Zoho creates a transparent workflow so that every team member knows the current stage of patient interaction.
How to improve service quality?
All interaction history is stored in a single system — from the initial consultation to treatment outcomes and follow-up recommendations. This enables staff to communicate consistently with patients and increases loyalty.
How to get rid of routine?
Appointment reminders, document distribution, reporting — up to 80% of routine operations can be automated, freeing staff time for truly important tasks.
Want the same results?
We already have ready-made solutions and practical experience implementing Zoho to: - automate key processes, - improve service quality, - increase patient trust and loyalty.
Business Lab can turn these ideas into a working system and take your clinic to the next level!